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Brand identity package

Brand Identity Package for Dallas Businesses

The Logo In Hours Dallas brand identity package gives your business a complete, consistent visual system: a custom logo, color palette, typography, a brand style guide, social media graphics and stationery. Every piece is designed together, so your brand looks the same on your website, your storefront and your invoices.

Brand identity mockup with logo, stationery and brand assets

Beyond the logo

What Is a Brand Identity Package?

A brand identity package is the set of visual rules and assets that make a business instantly recognizable, with the logo at the center. It defines which colors, fonts and logo versions you use, and how they appear on everything from social posts to letterhead.

Without that system, businesses drift: one flyer uses a different blue, the website uses another font, and the truck has an older logo. Logo In Hours Dallas builds the pieces together and documents them, so anyone who designs for you, whether an employee, a printer or a web developer, gets it right.

Wright Choice Cleaning logo designed by Logo In Hours Dallas

What is included

What Is Included in the Brand Identity Package?

Each package is tailored to your business goals, but these are the core components.

Custom logo design

An original logo that reflects your personality and values, with versions for light and dark backgrounds.

Color palette

Primary and supporting colors with exact codes for print and screen, so every vendor matches them.

Typography guidelines

Heading and body fonts chosen to pair with your logo and stay readable everywhere.

Brand style guide

A reference document covering logo usage, spacing, colors, fonts and what to avoid.

The style guide

What Goes Into a Brand Style Guide?

The style guide is what keeps a brand consistent long after the design project ends. The one included in the Logo In Hours Dallas brand identity package covers:

  • Logo usage: primary and alternate versions, minimum sizes, clear space and examples of incorrect use.
  • Color codes: values for print and screen, plus which colors lead and which support.
  • Typography rules: fonts for headings and body copy, and how to use them.
  • Design elements: patterns, icons or graphic styles that belong to your brand.
  • Application examples: how the brand looks on social posts, stationery and marketing materials.

Hand it to anyone creating materials for you, from a sign shop to a new marketing hire, and the results stay on-brand. Our brand identity guide explains the thinking behind each element in more depth.

How it works

How We Build Your Brand Identity

01

Discovery and consultation

We learn about your business, goals, customers and the impression you want to make.

02

Research and strategy

We look at market trends and competitor branding to find a position that sets you apart.

03

Logo and visual design

Designers create your custom logo, color palette and typography, with revisions until you are satisfied.

04

Brand guidelines

We document the system in a style guide so it can be applied consistently on every platform.

05

Delivery and support

You receive all files and assets, plus guidance on keeping the brand consistent as you grow.

Timing and scope

How Long Does a Brand Identity Project Take?

A complete brand identity package typically takes 4 to 6 weeks, depending on how complex your needs are and how many revision rounds you want. The logo itself moves faster: first concepts are usually ready within hours, and the rest of the system is built once the logo is approved.

Pricing depends on the components you need, so we confirm scope and cost during a free consultation. As with every Logo In Hours Dallas project, there is no upfront charge for the logo; final files are delivered once the design is approved. Just launching? The startup branding package covers the essentials for a new business.

Local and online

Brand Identity for Established Dallas–Fort Worth Businesses

Many clients who choose this package already have customers and a logo, but their materials have become inconsistent over time. Logo In Hours Dallas works online with businesses in Dallas, Plano, Irving, Richardson, Garland, Frisco and Fort Worth to pull everything back into one clear system, whether that means refining the current logo through a logo redesign or starting fresh.

Google reviews

What Dallas Clients Say About Logo In Hours

Real feedback from business owners who worked with our designers. No upfront charge: final high-resolution files are delivered once you approve the design.

★★★★★

“The team was fast with responding to my request. I had some ideas laid out for my logo so the touch ups weren’t too hard but they delivered quickly. Very responsive as well. Would recommend to anyone and price wise, they’re affordable compared to other local companies I looked at prior to finding them!”

Ashley Morse

Google review

★★★★★

“I totally recommend Logo In Hours. I had an idea and he brought it to life! I sent a sketch and he developed several amazing designs within hours. I had so many options to choose from, and they were all great. The service was quick and communication was excellent.”

Kariecia Nathaniel

Google review

★★★★★

“I highly recommend this company when looking for a company logo or design. They are great professionals that take their time to understand your needs and give you a design that you will fall in love with. This team was very patient and helped me with multiple revisions until we nailed down the correct design.”

Kirsten Leverett, Dallas

Google review

★★★★★

“I added my information to the website to discuss my logo design. Zhee responded within less than an hour, and I provided him with the details. He did exactly what he said he would and I absolutely love the logo!”

Hope Lewis

Google review

★★★★★

“Logo in Hours definitely surpassed my expectations! They were very quick to respond and make edits to my husband’s company logo. Even though they can create a logo in just a few hours, we didn’t feel pressured by them when we wanted to take our time with creating our logo.”

Ariel Aguirre, Dallas

Google review

★★★★★

“They took the vision I had and brought it to life. They were responsive, and worked tirelessly to make sure I was pleased with the end product. It was all through text, so it was super convenient for me. Will definitely use again!”

Dr. Shakera Moreland

Google review

★★★★★

“Very impressed with the quality and how fast I received all work. Zhee was great to work with. He listens well to your needs and it shows within his product. Would definitely recommend them to anybody who needs a professional logo, website, etc.”

Krystal Kellough

Google review

★★★★★

“Zhee does a spectacular job, got my design almost perfect on the first try. Will definitely use Zhee again for future projects and would refer to anyone.”

Hunter Raley

Google review

★★★★★

“Very fast turnaround time and extremely responsive. Produced a very high quality design as well. Would definitely use again!”

Alexander Thomas

Google review

FAQ

Brand Identity Package FAQs

The Logo In Hours Dallas package includes a custom logo, color palette, typography guidelines, a brand style guide, social media profile and banner designs, and stationery such as business cards, letterheads and envelopes.

A logo is one mark. A brand identity is the full system around it, including colors, fonts, usage rules and designed materials, which keeps your business looking consistent everywhere.

It typically takes 4 to 6 weeks, depending on complexity and revision rounds. Logo concepts usually arrive much sooner, and the rest of the system is built after the logo is approved.

DIY branding often lacks consistency and strategy, which affects how customers perceive the business. A professional identity with a documented style guide builds recognition and trust over time.

Yes. It includes digital assets for social media and your website as well as print-ready designs for business cards, letterheads and other materials.

Follow the brand style guide, which sets out logo usage, color codes, typography and design elements. Share it with anyone who creates materials for your business.

Keep exploring

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Free consultation

Build a Brand That Looks Consistent Everywhere

Tell us about your business and we will outline the right identity package for you.

Free consultation

Need a Custom Logo for Your Dallas Business?

Get expert help from Logo In Hours Dallas. Tell us what you need and a designer will contact you to discuss your options.